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Grey Bangladesh explain how they used video, on-ground activity and OOH to launch a platform for United Commercial Bank to empower farmers in Bangladesh.
WARC at LIONS Live: Creative effectiveness unwrapped - get further insights into key drivers of effectiveness and find out how to adapt the tactics and techniques of campaigns that endured the test of time for future brand work.
In partnership with the Black Cultural Archives (BCA) and Niche on Demand (NoD), this video series explores the pioneers in Black British marketing, their influence and contributions.
Mindshare China explain how they adapted Nike's "Just Do It" for 2020.
A deeper dive into the Creative Effectiveness Ladder with James Hurman.
Watch all of WARC's Talks from LIONS Live week.
Together with the Singapore Strategy Group, we discuss the APAC results of the survey and tackle the matter of where the true home of the strategic marketing discipline, really is.
According to research from consulting firm Gartner, marketers are prioritising brand strategy amid budget cuts driven by the coronavirus pandemic. Is this an opportunity for strategists to take a greater role?
During this webinar in partnership with the 4As, we discuss the dangers of losing diverse talent, and strategies to ensure the next generation is retained and nurtured.
With the Asia Pacific region in varying stages of the recovery and development path, how can brands make the most of each market situation?
2021 will be defined by the impact of recession. Brands must find new creative solutions to achieve distinctiveness in the post-pandemic marketplace.
As they move to a cookie-less world, brands have the potential to create a marketing ecosystem that's better for themselves, publishers and consumers.
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Section 4: Rabbit Hole FAQs
What's a Rabbit Hole?
A rabbit hole is a place you go to see magic things.
Is it Dangerous?
It's only dangerous if you're not prepared to experience exciting things.
Is This Thing Real?
Why don't you come down the rabbit hole and join me. I'll let you decide if it's real.
What If I Don't Go Down?
Well, I can say that you won't have as much of an enjoyable experience as you would otherwise.
Section 5: Rabbit Hole FAQs
What's a Rabbit Hole?
A rabbit hole is a place you go to see magic things.
Is it Dangerous?
It's only dangerous if you're not prepared to experience exciting things.