Anatomy of Effectiveness Workshop series

Take your brand to the next level with the ultimate marketing effectiveness workshop series.

The workshops focus on the five fundamental principles of marketing effectiveness that you need to deliver results and create business impact. Brands need to build effective teams to set themselves, their strategies and their business up for the future.

The Workshops will:

  • Help marketing departments navigate the intricacies of effectiveness vs efficiency.
  • Understand the trade-offs and hard decisions on where to invest, and how insights and creative thinking are required to bring it all to life.
  • Guide marketers through the new normal and how the recession is impacting their choices.
  • Share custom research to answer challenges your team are currently grappling with.

Each workshop is led by leading expert Kevin Allen (ex-McCann, IPG and Lowe). 

Interested in hearing more?  Please fill out the form to the right and we will be in touch.       

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