As the popularity and influence of social platforms continue to grow, community commerce is rapidly evolving to provide an innovative, effective and fast-paced way for brands and retailers to sell directly to consumers.

Community commerce is creator-driven word-of-mouth marketing with the potential to help to increase unplanned purchases by narrowing the funnel between product discovery and purchase.

This whitepaper, produced in partnership with TikTok and Publicis Groupe and featuring contributions from C-suite marketers from brands including Monster, Mondelez, Denny's, Samsung Electronics America, Nestle, and Disney Parks & Experiences offers insight on the value of connecting with these communities to create a genuine value exchange.

 

Methodology

The whitepaper is based on a three-step workflow:

1. A global survey of 2,230 consumers across 11 markets inclusive of the UK, France, Germany, Italy, Spain, the US, Canada, Indonesia, KSA, UAE, Brazil.
2. One-on-one interviews with 18 marketing leaders from across advertisers and agencies.
3. Secondary expert review of the latest best practice WARC and existing proprietary research.