Insights into the Creative Effectiveness Winners 2021

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Timeless lessons in creative effectiveness

Our annual Creative Effectiveness Lions report covers winning work explored through judges’ commentary, behind-the-scenes features from winners, and infographics showing models of what makes a creative campaign effective.
In this sample version of the report, you will learn:
  • The 4 key themes that connect the winning and shortlist campaigns
  • Why it’s so vital to reward creative effectiveness with Pernod Ricard’s Ann Mukherjee, Jury President.
  • Lessons from KMSZ’s Life Lolli campaign by Andy Wyeth, BBDO Germany
  • What made Nike’s Dream Crazy the Grand Prix winner with commentary from BBDO Asia’s Jean-Paul Burge
  • Case summaries of the silver and bronze winners
  • Which creative strategies were most popular


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Download the sample report