The AGENCY SCOPE UK - a look into the trends within the advertiser-agency relationships.
Register your interest to receive more information
in partnership with WARC
and with participation of ISBA
members has developed the AGENCY SCOPE UK 2021/22.
The research highlights key trends in the UK’s communication, marketing, procurement and advertising industry, and provides in-depth positioning and competitive analysis to both creative and media agencies to improve relations with current and future clients.
Insights from the research include:
- Market trends - an analysis of how marketers work internally, how they select an agency, how they work with their current agencies and their main challenges for the future.
- Perception of agencies - analysis of current agency perceptions among competitors, as well as the perception among agency professionals.
- Agency performance - an analysis of the agencies’ evaluation that exists among clients and the current satisfaction of the agency team.
- Strategic conclusions - a unique and confidential summary for strategic management decision-making based on market trends, agency perception and performance among current clients.
If you are interested in learning more about AGENCY SCOPE,
please register your interest and a member of the team will get in touch.