The AGENCY SCOPE UK - a look into the trends within the advertiser-agency relationships.

Register your interest to receive more information


SCOPEN in partnership with WARC and with participation of ISBA members has developed the AGENCY SCOPE UK 2021/22. The research highlights key trends in the UK’s communication, marketing, procurement and advertising industry, and provides in-depth positioning and competitive analysis to both creative and media agencies to improve relations with current and future clients.

Insights from the research include:
  • Market trends - an analysis of how marketers work internally, how they select an agency, how they work with their current agencies and their main challenges for the future.
  • Perception of agencies - analysis of current agency perceptions among competitors, as well as the perception among agency professionals.
  • Agency performance - an analysis of the agencies’ evaluation that exists among clients and the current satisfaction of the agency team.
  • Strategic conclusions - a unique and confidential summary for strategic management decision-making based on market trends, agency perception and performance among current clients.

If you are interested in learning more about AGENCY SCOPE, please register your interest and a member of the team will get in touch.

 


Register your details here