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In a recent whitepaper research by Spotify and WARC, 83% of B2B marketers said that COVID-19 had a significant impact on their operations and have forced them to refocus on brand-building. With all the disruption and the move toward a more digital-savvy workforce, we are seeing greater experimentation from marketers in channels such as audio - making 2021 another year of test-and-learn and high-growth potential for B2B marketers.
In this webinar, WARC spoke with Corinne Sklar, Chief Marketing Officer at IBM iX, Jorrit DeVries, Global Category Development Officer at Spotify, and Alyssa Hennessy, Media Strategist at LinkedIn about the future of B2B marketing in the tech and telco space, the trends to watch, and how to adapt for a stronger B2B brand.
The session explored:
- Best practices and advice on how to move your brand forward
- New platforms and communications techniques for B2B marketers, including the rise of audio and its implications
- How to adapt B2C strategies for the B2B market