How To Build a Successful Customer Lifetime Value Program
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Today’s customer is increasingly aware of the data they have shared with a brand, and in turn expects a personalized experience. A smart approach to customer lifetime value (CLV) modelling can not only arm companies with tools to design customized experiences for high value customers, but also find new engagement avenues for those less engaged.
Hear from Kantar's Moises Cohen and Elizabeth Thomas as they share practical advice on building future-fit CLV models which boost customer retention and build deeper relationships.