The WARC Guide to Rethinking B2B Marketing

The latest WARC Guide looks at Rethinking B2B Marketing, including how to build a B2B brand, the growing importance of brand communities and influencers and how B2B marketers are experimenting with videos and podcasts. 


The guide has been created with contributions from some of the best in the industry, including experts from the ANA Business Marketing Practice, Dragon Rouge, The Commercial Works and many more.  

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