WARC, in partnership with YouTube, features lessons for marketers from an analysis on the winners of the YouTube Works 2020-2021 awards across Asia, accompanied by insights and best practice from WARC.

Download the full whitepaper, "Brand building at the speed of culture: The role of online video in Asia" to learn how marketers need to:

• Pull cultural levers for emotional impact
  
• Take a new approach to building fame
• Activate purpose through the community

Helping brands leverage the power of online video to market effectively, the white paper includes full chapter analysis, WARC Best Practice, jury views and case study examples.